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Articles, Tutorials, and Tips
Marketing, Advertising for Your Web Site
Whether you wish to advertise your Web site or accept advertising at your Web site, these articles can help. You'll find traditional media marketing help, online marketing tips, helpful tutorials on optimizing Google AdWords, Google AdSense, and other advertising campaigns, online marketing campaign strategies, creating effective landing pages, creating effective USPs (unique selling proposition), Web site banner ad sizes and optimizing ad placements, increasing conversion rates with your PPC (pay-per-click) online marketing campaigns, and more.
On this page:
General Online Marketing, Promotion, and Web Site Marketing Tutorials, and Tips
- 3 Simple Rules for Creating an Effective USP (Unique Selling Proposition)
“You have one, whether you know it or not. Everybody does. There is something unique about your business; you just have to discover what it is. And therein lies the problem. Most business owners and managers don't understand how to create a truly unique selling proposition (USP).” Read this insightful article to help you create your unique and effective USP. By Karon Thackston. [Added to WebsiteTips.com August, 2007.] - 6 Tips To Put Your Web Marketing On Steroids
Tips to help you make sure you stay above the competition - advice about keywords, tuning up your Web site, creating online newsletters, starting a blog, syndicating your content via RSS, optimizing press releases, and more. By Doug Hay and Sally Falkow. [Added to WebsiteTips.com August, 2007.] - The 7 Secrets of a Profitable Website
How to create and monetize your site with several income streams, using an existing site as an example. Tips to create a profitable Web site cover Web site marketing copy, forms, one time offers, products and upgrades, linking, an e-course, Google AdSense and other contextual ads, affiliate programs and viral marketing, and looking to the future. By Stuart Reid. [Added to WebsiteTips.com October, 2007.] - 30 Different Ways To Promote and Advertise Your Web Site
As the title states, you'll find a list here of 30 possible ways to promote and advertise your Web site. Helpful reading for brainstorming your own ideas, too. By Andrew Wroblewski. [Added to WebsiteTips.com March, 2006.] - Niche Marketing: How to Define a Unique E-Business Niche
“The key to your online marketing strategy will be recognizing and defining an unfilled or partially filled niche. Here's how to train your eyes.” Topics include: Thriving in a Tiny Niche; Differentiating Niches from Blocks; The Elusive Holy Grail of the “Ideal” Product; Unfilled Niches; Poorly Filled Niches; Partly Filled Niches; Creating New Niches; Brick-and-Mortar versus Internet Niches; Finding and Filling Your Niche. Excellent article. By Dr. Ralph F. Wilson, E-Commerce Consultant, Web Marketing Today. [Added to WebsiteTips.com October, 2007.] - Creating Effective Landing Pages
Helpful article/tutorial with key points to creating effective landing pages. By Michael Bloch. [Added to WebsiteTips.com July, 2007.] - Essential Internet Marketing Acronyms Explained
Over 40 Internet marketing acronyms explained in this helpful article - B2B, B2C, CPA, CPC, CPL, CPM, CPS, CR, CRM, FFA, PFI, PPA, PPC, PPCSE, PPS, ROI, RON, ROS, SE, SEM, SEO, SEP, SERP, USP, and many more. Printer-friendly format for handy reference, too. By Azam Corry. [Added to WebsiteTips.com August, 2007.] - Top Ten Marketing Pitfalls
... and Top Ten Online Marketing Tips to Help You Avoid the Pitfalls and Help You Succeed. By Stuart Reid. [Added to WebsiteTips.com August, 2007.] - Use Online Marketing Strategy To Get More Clients
By Biana Babinsky, Online Business Consultant, Expert and Author. [Added to WebsiteTips.com August, 2007.] - The Web Marketing Checklist: 32 Ways to Promote Your Website
An absolute must read article for anyone considering a new Website, a redesign, or already has an existing Website. It spells out beautifully the key points and elements needed to creating each webpage for your site. While it covers online, Web marketing, the checklist also includes traditional strategies, such as including your URL on all your business cards, stationery, literature, classified ads, newspaper and other print media, television, etc. He also covers e-mail strategies, such as the importance of your e-mail signature and an e-mail newsletter. By Dr. Ralph F. Wilson, E-Commerce Consultant, Web Marketing Today. [Added to WebsiteTips.com October, 2007.]
See also Web Resources
Internet Marketing, Online Marketing for annotated links to marketing tutorials, writing effective marketing copy, optimizing AdWords and AdSense, PPC advertising, and much more.
Online Marketing and Banner Ads Tutorials and Tips
- 7 Secrets for Increasing Internet Banner Ad Click-Through Rates
Increasing the performance of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and improve that rate at which prospective buyers take action. By Michael Fleischner. [Added to WebsiteTips.com October, 2007.] - Banner Ads: The Best Performing Banner Ad Sizes, Formats, Locations, and Colors
Choose the best banner ad sizes, ad formats, and ad locations for your site, along with choosing effective ad colors - all based on the latest facts, recommendations, and trends. This in depth article provides charts of current standard ad sizes, formats, Google AdSense ad sizes, formats, and Yahoo! Publisher Network ad sizes, formats, followed by statistics and recommendations on the best performing ad locations, best performing ad sizes, ad formats, and blending or contrasting your ads with your site. By Shirley Kaiser, SKDesigns. [Added to WebsiteTips.com October, 2007.] - Banner Ads: Size, Placement, Effectiveness
Helpful insight on how and where to place banner ads, appropriate sizes, and what to consider for banner design and its message. By Laura Bergells. [Added to WebsiteTips.com March, 2006.]
See also Web Resources Design, Web Design Banner Ad Design for annotated links to helpful tutorials on how to design and create banner ads and more.
Online Marketing and Google AdSense Tutorials and Tips
- 7 Powerful Ways To Make Money from Adsense Using Only Free Tools
7 of the most effective ways make money from AdSense, including writing and distributing articles (and where!), your email signature and using email effectively, bartering your skills, and more. By Christopher Kyalo. [Added to WebsiteTips.com October, 2007.] - How To Improve AdSense Revenue
Informative article to help you understand how to effectively advertise for your site using Google AdSense. By Dominik Mueller. [Added to WebsiteTips.com March, 2006.] - How To Make Money with AdSense
Author Eric Giguere explores four key factors in this Google AdSense tutorial - traffic, target niche, content, and optimization. Helpful insight and no-nonsense, practical advice about how to make money with Google AdSense. By Eric Giguere. [Added to WebsiteTips.com October, 2007.]
See also Web Resources Internet Marketing, Online Marketing Google AdSense Tutorials, Resources for annotated links to AdSense tutorials, optimizing AdSense, and much more.
Online Marketing and Google AdWords Tutorials and Tips
- Lower Cost & Increase Conversion of Your AdWords Ads
Qualify your Google AdWords advertising leads to reduce click-through rate (CTR) and help direct only those most interested in your offer to your site with these insightful, helpful tips for optimizing Google AdWords ads, improving conversions, and reducing pay-per-click (PPC) advertising costs. By Karon Thackston. [Added to WebsiteTips.com August, 2007.] - Top 12 Tips To Writing Effective Google AdWords Ads
The top twelve tips for creating effective Google AdWords ads. “These tips will help you create ads that generate higher click through rates, and lower cost per click.” By Michael Wong, GoDefy.com. [Added to WebsiteTips.com August, 2007.]
See also Web Resources Internet Marketing, Online Marketing Google AdWords Tutorials, Resources for annotated links to AdWords tutorials, optimizing AdWords, and much more.
Online Marketing and PPC Advertising Tutorials and Tips
- The Four Secrets of Successful PPC Campaigns
Part of a successful SEO, SEM campaign typically includes pay-per-click (PPC) advertising. The author shares 4 secrets to successful PPC campaigns, including online strategy planning, solid website preparation tips, how to strategize and begin your PPC campaign, testing and assessing results, and more. Great tips here. Dated 07/30/2007, by Barbara Fischer. [Added to WebsiteTips.com August, 2007.] - Pay Per Click Anti-fraud Strategies and Tools
Useful, helpful article on how to prevent PPC, pay-per-click click fraud, along with specialized click fraud tools. Helps with your Google AdWords advertising campaign, Google AdSense publishing, and other PPC online advertising programs. By Michael Bloch. [Added to WebsiteTips.com August, 2007.] - PPC Advertising - Minimizing the Cost
Insightful article on how to minimize PPC advertising costs of bids for pay-per-click engines, Google AdWords, and other PPC online advertising programs. By Michael Bloch. [Added to WebsiteTips.com August, 2007.]
Online Marketing and ECommerce Tutorials and Tips
- Which Shopping Cart?
Article to help with choosing a shopping cart solution for your Web site. Written in 1998, updated March 2006. By Shirley Kaiser, SKDesigns for WebsiteTips.com. [Updated March, 2006.]
See also Web Resources Internet Marketing, Online Marketing for annotated links to marketing tutorials, writing effective marketing copy, optimizing AdWords and AdSense, PPC advertising, and much more.
