Back to Banner Ads: The Best Performing Banner Ad Sizes, Formats, Locations, and ColorsBack to Banner Ads: The Best Performing Banner Ad Sizes, Formats, Locations, and Colors
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IMU = Interactive Marketing Unit
UAP = Part of the Universal Ad Package
160x600 IMU, UAP: Wide Skyscraper
120x600 IMU: Skyscraper
300x600 IMU: Half Page Ad
Back to Banner Ads: The Best Performing Banner Ad Sizes, Formats, Locations, and Colors