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Search Engine Optimization (SEO) and Marketing (SEM) Articles, Tutorials, and Tips
The Search Engine Optimization (SEO) and Marketing (SEM) articles, tutorials, and tips below provide insightful help on optimizing your Web site content for search engines, optimizing your anchor link text, link building campaigns, search directory submissions, writing with keywords, common SEO mistakes and how to avoid them, and more.
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Writing, Optimizing Web Site Content
- The 2 Most Common Mistakes When Writing With Keywords
First example shows lists of keywords within the text copy that don't flow within the content, along with how to fix that problem by helping the content flow while also using those important keywords for your SEO. Second example shows often seen overly used generic keyword terms and how to use these generic terms appropriately to help the content flow as well as for search engines. Great article. By Karon Thackston, Marketing Words. [Added to WebsiteTips.com August, 2007.] - How To Get Links Without Asking
Whether you're working on promoting your Web site or building your search engine ranking via links from other Web sites, this article by Ken McGaffin can give you helpful information about how to get good links to your Web site from all over the Web. By Ken McGaffin, Linking Matters. [Added to WebsiteTips.com March, 2006.] - Optimizing Anchor Text: It's Not Just being Linked, but How You Link - Anchor Text
Helpful tips on how to optimize your links' anchor text and why it matters for search engine optimization while also helping visitors. Explains anchor text; relevancy of anchor text, domain name, file / folder names, title element tags text, content; reciprocal link requests; avoiding over-optimization. By Michael Bloch, Taming The Beast. [Added to WebsiteTips.com August, 2007.] - The Purpose and Practice of Writing Successful SEO Articles
Insightful, helpful, practical advice from an expert at SEO copywriting. Key points and tips on writing for users, using keyphrases and keywords within your Web page content, optimizing for search engines, and more. By Karon Thackston, Marketing Words. [Added to WebsiteTips.com August, 2007.] - Will Longer Keyphrases Hinder the Effectiveness of Your Copy?
SEO article covers why use longer keyphrases for SEO and provides helpful tips for writing with keyphrases, optimizing keywords, keyphrases, and Web page content for search engines. By Karon Thackston, Marketing Words. [Added to WebsiteTips.com August, 2007.]
Search Directory Submissions
- Directory Submissions - Understanding DMOZ and Yahoo!
Unlike search engine submissions, directory submissions are reviewed by human beings and undergo plenty of scrutiny by the editors reviewing them. Your Web site must be submitted correctly in order to obtain the listings you need. Leann Pass's article provides valuable insight to help you with your submissions to DMOZ and Yahoo! By Leann Pass, IncreaseRanking.com. [Added to WebsiteTips.com March, 2006.]
See also Web Resources
SEO, SEM for annotated links to many more helpful articles, tutorials, newsletters, tools, and more on SEO, SEM.
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- Search Engine Optimization (SEO), Search Engine Marketing (SEM) (section homepage)
- Internet Marketing, Online Marketing (section homepage)
Tutorials, tips on online marketing, Internet marketing in general, Internet PPC (pay-per-click) advertising campaigns, marketing plans and strategies, online marketing copy and content, marketing analytics and metrics, behavioral analytics, Google AdWords, Google AdSense, newsletters, blogs, much more.
Search Engine Optimization, Search Engine Marketing Books
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