Logo Design Articles, Tutorials, Inspiration, Resources, Books
Within the Logo Design section below you'll find a wide range of annotated links to logo design tutorials, logo design principles and tutorials, typography and logo design, and more. You'll also find helpful Web sites and blogs devoted to logo design and related design topics.
In addition, you'll find recommended books on logo design, logo design and typography, typography, and related topics.
For more tutorials, tips, and resources on using specific software to create logos and other graphics, see WebsiteTips.com's Graphics section, such as: Adobe Fireworks, Adobe Illustrator, Adobe Photoshop, Corel Paint Shop Pro.
Do you know of great articles, tutorials, tips, books, websites, blogs on logo design and related topics? WebsiteTips.com greatly appreciates recommendations!
On this page
- Articles on Logo Design and Logo Design Principles
- Tips and Tutorials on How to Design Logos, Logo Design Principles
- Inspiration for Logos, Inspiring Logo Designs
- Web Sites, Web Site Sections, and Blogs Devoted to Logo Design
- Other Logo Design Links Resources
- Recommended Books on Logo Design, Logo Design and Typography
Books on Logo Design
Recommended by WebsiteTips.com
Articles on Logo Design and Logo Design Principles
Whether you're wanting to learn more about logos and logo design or hiring someone to create a logo for here, the articles below provide insight, ideas, tips, and more on what makes a good logo.
- Biohazard Symbol Making
Interesting article by John Cook interviewing Charles Baldwin, the designer of the biohazard symbol now instantly recognized internationally. The logo designer talks about how he came up with the design, the iterations, and more. Reprint from New York Times Magazine November 18, 2001. [Article/tutorial dated 11/18/2001, by John Cook, New York Times Magazine, via Harvard Biosafety.]
- Guidelines for Selecting a Logo Design
Explains what a logo is, why you should use a logo, types of logos. Also covers keeping a logo compatible with your image, keeping your logo simple, making sure your logo is unique and recognizable, and more. [Article/tutorial by Grantastic Designs.]
- Identifying the Perfect Logo
Short article on the basic principles of great logo design, creating a strong, lasting, and unforgettable brand, and more. “If you know what to look for in a logo then you can feel comfortable and make the right logo choice when presented with multiple logo options; resulting in a great brand for your business; one that people will remember when they close their eyes to think of their favorite companies.” [Article/tutorial dated 01/2008, by Tanner Christensen, for Creative Coding.]
- The Power of Logo
How much a logo influences your image, your company's image, when to consider redesigning your logo, and more. [Article/tutorial by John McWade, for Creative Latitude.]
Tips and Tutorials on How to Design Logos, Logo Design, and Logo Design Principles
The tips and tutorials below are related to the art of logo design and logo design principles. See also below, Creating Logos with Adobe Illustrator and Creating Logos with Adobe Photoshop for tutorials on using specific graphics software to create logos.
- Creating and Using Logos
Wonderful tutorial on how to create a logo from concept to final result, and a style guide, too. Also discusses the benefits of using vector format, such as using Adobe Illustrator. Lots of detail here, especially working within Adobe Illustrator to create your logo. Tutorial covers: The Brief - a comprehensive brief for the most successful logo; Initial Considerations - the importance of keeping it simple and why; Choosing a Concept - coming up with many ideas, sketching them on paper; Logo Production - turning sketches into a logo using Adobe Illustrator; Choosing Typefaces - how to choose the right one, creating your own, adapting an existing typeface; Creating a Style Guide - purpose, colors, sizes, positioning, space, misuse; Using Logos - creative uses to experiment.
Related within Web Site Resources: Adobe Illustrator. [Article/tutorial dated 04/07/2006 by Mat Burhouse, Slingshot.co.uk, for Computer Arts.]
In this tutorial, we show you how to make the process of designing logos quicker and more productive. We begin by explaining a few steps you can take at the start of a logo-design project. These include how to get the most from the briefing process by asking your clients the right questions, and what you should consider when embarking on the design. In addition, we explain how we approached and implemented the Fenchurch Clothing logo using Adobe Illustrator CS2 and demonstrate some of the tried-and-tested methods we use to create client logos. We also look at how to choose the right typeface for the job, and explain how to produce a style guide to ensure the appearance of your logo remains consistent for years to come.
- Design a Logo of Letters
Fantastic tutorial that shows how to creatively use letters to design a spectacular, solid, rememberable logo. Examples: ADA, CNN, Jack in the Box, GE, Cotton, Inc., more. Shows how to use shared strokes, almost-identical strokes, angled to vertical, changing cases or fonts, curved to vertical, uppercase-lowercase, horizontal crossbars, mid-letter crossbars, remove all or part of a stroke, reverse a field, crop, “follow the white line” (such as the CNN or ADA logos), disconnect and attach, interlock, overlay, colors, build bridges, use transparency, color negative spaces, and more. Also includes article resources for all examples - fonts used, website links, colors. Fabulous insight, great inspiration here. Free article (pdf). Several free articles, subscribe to magazine, too - print or pdf available. [Article/tutorial dated 2005 by Before & After Magazine.]
- Drawing a Good Logo
Great article that goes through the process of coming up with a concept, working through possibilities, branding, iterations, and the final logo design. Covers initial attempts, branding influences, paying homage, the concepts of deity and data for the logo, and the final result. [Article/tutorial dated 02/01/2006 by Nathan Smith, SonSpring.]
- How to Create a Logo
Good article, tutorial on what to consider with your logo design. Getting started: Look at the logos of other businesses in your industry; Focus on your message; Make it clean and functional; Your business name will affect your logo design; Use your logo to illustrate your business's key benefit; Don't use clip art; Avoid trendy looks. Watch your colors has good points on the use of color. Also covers how to hire a good logo designer and using and protecting your logo. Lots of good points covered. “With a well-designed logo, potential clients can instantly discover how your business can serve them.” [Article/tutorial by Entrepreneur.com.]
- How to Design a Logo for Your Customer - A Logo Design Tutorial for Freelance Designers
Great tutorial that describes the steps involved in brainstorming concepts and creating a logo for a client. Has lots of screenshots along the way. Good insight. [Article/tutorial dated 02/25/2008, by Anush, Logo Design New Zealand, for All Graphic Design and Design News.]
- How to Design a Logotype from Conception to Completion
Lots of helpful tips and good explanations of the process of designing and creating a logo. [Article/tutorial dated 04/13/2007, by Spoon Graphics.]
- Logo Design
How to incorporate the fundamental design characteristics of shape, presence, weight, and contrast to create a strong logo. Also uses real-world examples to show what isn't good and why, what is good and why. [Article/tutorial by Web Design from Scratch.]
- Logo Design Workshop
Comparison of many famous logos, including similarities and differences among them, and more. Great insight here. [Article/tutorial dated 10/01/2000, by Joe Gillespie, WPDFD (Web Page Design for Designers.]
- Logo Design Workshop - Part 2
Part 2 of this series on logo design, this time covering the process of logo design. Covers tools and software, fonts, working with type, more. [Article/tutorial dated 11/01/2000, by Joe Gillespie, WPDFD (Web Page Design for Designers.]
- Logo Design Workshop - Part 3
Part 3 of this series on logo design, this time covering the importance of the look and design of your logo as a representation of your image, your company's image. Lots of examples and helpful insight. “Visual communication uses evocative images to convey messages, some are immediately obvious, others not so. Nevertheless, every visual statement speaks volumes - which means that you have to be in total control of what you are saying - and how you say it.” [Article/tutorial dated 12/01/2000, by Joe Gillespie, WPDFD (Web Page Design for Designers.]
- The Process of Redesigning a Logo
The creative process of how the Digital Web Magazine's logo was redesigned. Lots of screenshots, explains the back-and-forth communications and ideas, much more. Good insight, info here on logo design. [Article/tutorial dated 04/02/2003, by Kristof Saelen, for Digital Web.]
- Step-by-step Logo
Great tutorial on the actual creative process of logo design with a real-world example start to finish, including working with the client, coming up with various concepts, and the final result. Lots of examples throughout. Interesting read. [Article/tutorial by Chuck Green, Idea Book.]
- Using, Fusing and Abusing “the Rules” of Logo Design
Great insight here with lots of examples. Covers Basic logo design principles; Personal rules based on past experience; Musings on the abusing of the rules; Is it possible to “break the rules” successfully? Part of a series, Logo Notions. [Article/tutorial by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives, for Creative Latitude.]
Creating Logos with Adobe Illustrator
The tutorials below are specifically for how to create logos with Adobe Illustrator. For much more on Illustrator, see also Graphics Adobe Illustrator for Illustrator tutorials, Illustrator brushes, Illustrator Symbols, and more.
- Creating a Logo in Illustrator
Using a scanned drawing, this tutorial takes you through lots of details with plenty of screenshots all along the way to learn how to use the Pen tool to trace the lines of the drawing, using layers, creating a text layer, lots of tips, and great insight here. Well done tutorial. [Article/tutorial by Jessie Schueler, for DeZineZone.]
- Vectorize the Phoenix Suns Logo
Using the Phoenix Suns logo as an example, learn how to vectorize any logo or other image using Illustrator. Skill level described as hard. [Article/tutorial dated 03/02/2007, by TemplateSurge.com.]
Read short reviews and find more book recommendations on Web site-related topics in our Recommended Books, Software section!
Creating Logos with Adobe Photoshop
The tutorials below are specifically for how to create logos with Adobe Photoshop. For much more on Photoshop, see also Graphics Adobe Photoshop for Photoshop tutorials, Photoshop actions, Photoshop brushes, Photoshop Patterns, and more.
- Company Logo Design: Making a Company Logo in Adobe Photoshop
Simple step-by-step instructions on how to design and create a simple company logo within Adobe Photoshop. Basic concepts, tips along the way. Related within Web Site Resources: Adobe Photoshop. [Article/tutorial by Pegaweb.]
- How to Make a Web 2.0-Style Logo
Video tutorial on how to create a nice-looking, glossy reflected logo with Adobe Photoshop. “What do I mean by Web 2.0-Style Logo? If you follow Web 2.0 closely, you'll see similarities in the way logos are designed: Simple, glossed, gradient, bright-colored and often came with a slight reflection and a beta sign” [Article/tutorial dated 09/26/2006, by Andrew Dela Serna, for Alleba Blog.]
Inspiration for Logos, Inspiring Logo Design
- Design Inspiration: 56 Most Creative Logos
Collection of graphics of 56 highly creative and inspiring logos. [Article/tutorial dated 04/09/2007, by Logoblog.org.]
- Eulda: The European Logo Design Annual 2007
Showcase of the best of logo designs for 2007 according to Eulda. Winners shown for each country. [Part of Eulda.]
- Eulda: The European Logo Design Annual 2006
Showcase of the best of logo designs for 2006 according to Eulda. Winners shown for each country. [Part of Eulda.]
- The Evolution of Tech Companies' Logos
Fabulous article that shows the evolution of quite a few famous logos and includes stories and histories for each one. Fascinating, great read. Covers Adobe, Apple, Canon, Google, IBM, LG Electronics, Microsoft, Motorola, Mozilla Firefox, Nokia, Nortel, Palm, and Xerox. [Article/tutorial dated 02/07/2008, by Alex Santoso, Neatorama.]
Showcases logos from all over the world and provides user ratings. Site also has articles and tutorials on logo design. [Web site by Oak Design.]
An entire site devoted to showcasing, reviewing logo designs. Great for ideas and inspiration. Also includes online forums, articles, resources, and much more. [Web site: Logopond.]
- Logos Through The Years
A review through the history of popular, well known logos and how they've evolved over the years - Nokia, Canon, Kodak, Bic, Castrol, Shell, McDonald's, Atari, Starbucks, and more, including links to their sites that have sections showing all their logos over time. [Article/tutorial dated 02/07/2008, by Kelly Guimont, for Manage This - The Extensis Community Blog.]
Web Sites, Web Site Sections, or Blogs About Logo Design
The following listing contains Web sites or sections of Web sites whose purposes are to provide tips, tutorials, articles, resources and other information related specifically to logo design.
Blog covers identity design, logo design, graphic design, business development, design business, small business marketing, and much more. [Blog by Jeff Fisher, Jeff Fisher LogoMotives.]
Site devoted to logos and logo designs includes a terrific blog all about logos and logo design, a resource directory, company reviews, famous logos and why they're famous, a logo glossary, and more. [Web site: LogoBlog.]
- Logo Design (logodesign.com)
An entire site devoted to logo design. Logo design articles, tutorials, tips, reviews of logos, a blog on logo design, news and resources on logo design, and more. “Logodesign.com was created to help educate individuals and businesses on the logo design process. We provide a blog, articles, resources, and educational information on almost every aspect of logo design. You can also submit your logo to be reviewed by our logo design experts. We also provide small business news and resources.” [Web site: Logo Design.]
- Logo Design (about.com)
An entire section on logo design via. About.com. Includes many articles and tutorials via About.com and links to many other sites. [Section part of About.com Desktop Publishing, by Jacci Howard Bear.]
Other Logo Design Links Resources
This section provides Web site sections or Web pages with annotated listings to logo design articles, tips, resources, and more information.
- Logo Design Inspiration and Logo Design Ideas
Annotated links to quite a few sites or site sections devoted to logo design and inspiration. Good resource. [Section part of All Graphic Design.]
- Logo Design (about.com)
Listing of articles and tutorials via About.com and also many other sites. Good resource for finding helpful information on logo design. [Section part of About.com Desktop Publishing, by Jacci Howard Bear.]
- Top 50 Logo Design Tutorials
Listing of links to what they consider the top 50 logo design tutorial on the 'Net. Great resource. [Article/tutorial by Vukan Karadzic, Bruno Saric, E Logo Design hat tip: Digg - Top 50 Logo Design Tutorials.]
Recommended Books on Logo Design, Logo Design and Typography
Books on Logo Design
- Letterhead and Logo Design 10
By Sussner Design. Published by Rockport Publishers (November 1, 2007). This is the 10th in a best-selling logo design series.
Author's Web site: Sussner Design.
This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.
- Logo, Font, & Lettering Bible
By Leslie Cabarga. Published by How Design Books, March, 2004. Logo, Font, & Lettering Bible has received countless incredibly positive endorsements and reviews from peers, students, educators, and many others. The reviews and comments make it clear that there is much to be learned within this book, even for experienced typographers or logo designers. The author states,
Visit also the online companion for the book, Logo, Font, & Lettering, where you can read more about the book, reviews, and more information.
The book is mainly about how to draw letters in Illustrator and Fontographer, how to turn those letters into logos and fonts, and how to understand what makes a piece of lettering or a font good or bad. It's got tons of examples of great work from dozens of contributors and from many eras. There is also a business section with advice on making sales, and finding and working with clients.
I, personally, have never found a book on this subject that goes into as much detail on every aspect of letter construction as mine does. It's got basic info for students as well as sophisticated techniques for experienced pros.
More Top-selling, Popular Books on Logo Design
Related Books on Typography and Design
Recommended by WebsiteTips.com
The above is just a sampling. Read reviews, see more in our Typography Books section.
For helpful Web resources on typography, see WebsiteTips.com's Typography section.
Typographic Ornaments, Typography Graphics, Illustrations, Clipart CD-ROMs and Books
The above is just a sampling. Read reviews, see more in our Graphics Books, Software section.