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Internet Marketing, Online Marketing
Section 1: Internet Marketing, Online Marketing Articles and Tutorials
Within the Internet Marketing, Online Marketing Articles and Tutorials section, you'll find annotated links to insightful, helpful articles and tutorials on Internet marketing, online marketing in general, PPC (pay-per-click) advertising programs, Internet marketing plans and strategies, and Internet, online marketing copy, content for online marketing. Some of the topics cover Google Analytics, metrics, PPC (Pay-per-click) advertising campaigns, ideas to promote and advertise your Web site, click fraud, Internet marketing definitions, creating solid marketing strategies, creating effective landing pages and content for your Web sites, and much more.
Do you know of some helpful, insightful articles, tutorials, books, or resources related to online marketing, Internet marketing, Web marketing? Recommendations are welcome and encouraged! We'll also provide credit to you with a link to your site, of course.
On this page:
- Internet Marketing, Online Marketing in General: Tutorials, Articles on Marketing on the Web
- Metrics, Analytics: Internet Marketing, Online Marketing Metrics, Analytics Tutorials, Articles
- Planning and Strategizing: Internet Marketing, Online Marketing Plans and Strategies Tutorials, Articles
- PPC (Pay-Per-Click) Advertising: Tutorials, Articles on PPC Online Advertising
- Click Fraud: Tutorials, Articles on Preventing Click Fraud, Pay-per-click Anti-fraud Strategies
- Marketing Copy, Content for Online Marketing: Tutorials, Articles on Writing, Editing for Marketing
Also within Internet Marketing, Online Marketing:
- Section 2: Internet Marketing, Online Marketing Newsletters, Web Sites, Blogs (1 page)
- Section 3: Google AdSense Tutorials, Tools, Newsletters, Web Sites & Blogs, Other Resources (4 pages)
- Section 4: Google AdWords Tutorials, Tools, Newsletters, Web Sites & Blogs, Other Resources (4 pages)
Tutorials, Articles on Internet Marketing / Online Marketing
- The 7 Secrets of a Profitable Website
How to create and monetize your site with several income streams, using an existing site as an example. Tips to create a profitable Web site cover Web site marketing copy, forms, one time offers, products and upgrades, linking, an e-course, Google AdSense and other contextual ads, affiliate programs and viral marketing, and looking to the future. [Article/tutorial by Stuart Reid, via WebsiteTips.com's Marketing Articles, Tutorials section.] - 30 Different Ways To Promote and Advertise Your Web Site
As the title states, you'll find a list here of 30 possibilities to promote and advertise your website. Helpful reading for brainstorming your own ideas, too. [Article/tutorial by Andrew Wroblewski, via WebsiteTips.com's Marketing Articles, Tutorials section.] - ABC's of Internet Marketing
Search Engine Optimization, Paid Search, Affiliate Marketing, Email marketing, Blog Marketing - which is best for you and why? Helpful introductory article about online marketing. [Article/tutorial dated 2007, by Laura Lake, About.com's Guide to Marketing.] - Blogging's a Low-Cost, High Return Marketing Tool
Discusses the types of businesses well suited for blogging, those that aren't, and how blogging can help promote your business. Interesting reading and insight here. [Article/tutorial dated 12/27/2007, by Noah Berger, for The New York Times, Small Business Section.] - DoubleClick 'Search Before the Purchase' Report Finds that One Out of Two Online Purchases is Preceded by a Relevant Search
DoubleClick's press release on findings from this important early 2005 study. [Press Release dated 02/14/2005, DoubleClick.] - DoubleClick Survey Finds Online Advertising to be an Effective Means to Influence Word of Mouth
Press release that discusses the findings of their study, “Influencing the Influencers: How Online Advertising and Media Impact Word of Mouth,”. They found “a small segment of people have disproportionate influence on how the rest of us - their friends, family, and co-workers - make purchase decisions” and how those influencers make decisions. Then, they determined how those influencers make decisions, along with key factors to “keep in mind when developing their digital marketing campaigns to influence the influencers.” [Press Release dated 12/14/2006, DoubleClick.]
- Essential Internet Marketing Acronyms Explained
Over 40 Internet marketing acronyms explained in this helpful article - B2B, B2C, CPA, CPC, CPL, CPM, CPS, CR, CRM, FFA, PFI, PPA, PPC, PPCSE, PPS, ROI, RON, ROS, SE, SEM, SEO, SEP, SERP, USP, and many more. Printer-friendly format for handy reference, too.[Article/tutorial by Azam Corry, via WebsiteTips.com's Marketing Articles, Tutorials section.] - How Merchants Can Recognize and Fight Affiliate Fraud
Quite helpful information here. In addition to discussing the importance of screening affiliates, this article covers types of click fraud: Fraudulent and Fake Transactions, Parasites, Typosquatting, Copycats, Spammers, Other Signs. Also provides several links to helpful resources. [Article/tutorial dated 08/10/2005, by Danay Escanaverino, for Web Marketing Today.] - How to Find Advertisers for Your Website: The Ultimate Guide
[Article/tutorial dated 11/04/2007, by Daniel Scocco, Editor, Daily Blog Tips.] - Internet Marketing 101
Defines Internet marketing, explains Internet marketing objectives, Internet marketing components such as a Web site, SEM (search engine marketing), email marketing, banner advertising, online promotion, Internet marketing and home business, finding the right Internet marketing mix, pay-per-click advertising, tracking results, and more. [Article/tutorial by Randy Duermyer, Your Guide to Home Business, About.com.] - Internet Marketing Definitions
Helpful definitions and information about top marketing terms. Some click to articles on that specific topic, too. [Article/tutorial by Expansion Plus.] - Make Your Website Famous
Helpful suggestions for marketing your website offline and online. “Marketing your site on and offline can be just as important as marketing your actual product or service.” Bullet points with tips on the basics but often forgotten ways to easily promote your site, including handling interviews that include your URL, press releases, writing articles that include your URL within the bio, promoting with t-shirts, key chains, coffee mugs, yellow page ads, license plates and license plate frames, golf balls, online ads, PPC marketing, email signatures, and much more. Helpful for new to promotion and also for experienced marketers as reminders. [Article/tutorial dated 08/17/2007, by Al Lautenslager, for Entrepreneur.com.] - Niche Marketing: How to Define a Unique E-Business Niche
“The key to your online marketing strategy will be recognizing and defining an unfilled or partially filled niche. Here's how to train your eyes.” Topics include: Thriving in a Tiny Niche; Differentiating Niches from Blocks; The Elusive Holy Grail of the “Ideal” Product; Unfilled Niches; Poorly Filled Niches; Partly Filled Niches; Creating New Niches; Brick-and-Mortar versus Internet Niches; Finding and Filling Your Niche. Excellent article. [Article/tutorial by Dr. Ralph F. Wilson, E-Commerce Consultant, Web Marketing Today, via WebsiteTips.com's Marketing Articles, Tutorials section.] - Promoting Your Site to Rise above Web Clutter
The tried and true approaches to website promotion explained. “The bad news is that an October 2007 Netcraft.com web server survey found nearly 143 million websites, adding up to untold billions of webpages. The good news is that only a tiny percentage of these site owners actively promote their sites... If you want people to find your website for the first time amidst all that clutter, you must employ strategies to promote your site and draw traffic. There's no use reinventing the wheel. These are the primary tried and true approaches site promotion. They vary in cost and effectiveness.” [Article/tutorial dated 10/30/2007, Dr. Ralph F. Wilson, E-Commerce Consultant, Web Marketing Today.] - Tutorials: Sony's New Internet Marketing Secret
“Marketers at Sony Corp., seeking an alternative to tired traditional Internet marketing methods, have found a new way to connect with consumers — online courses.” Great story here, and inspirational. [Article/tutorial dated 05/26/2006, by Barney Beal, News Editor, SearchCRM.com.] - The Web Marketing Checklist: 32 Ways to Promote Your Website
An absolute must read article for anyone considering a new Website, a redesign, or already has an existing Website. It spells out beautifully the key points and elements needed to creating each webpage for your site. While it covers online, Web marketing, the checklist also includes traditional strategies, such as including your URL on all your business cards, stationery, literature, classified ads, newspaper and other print media, television, etc. He also covers e-mail strategies, such as the importance of your e-mail signature and an e-mail newsletter. As the author states so well,
It's been one of the most visited articles at the highly popular Web Marketing Today site for good reason. [Article/tutorial dated 06/14/2006, by Dr. Ralph F. Wilson, E-Commerce Consultant, Web Marketing Today, via WebsiteTips.com's Marketing Articles, Tutorials section.]
How can you get more visitors to your website? What can you do to stimulate traffic? Here's a checklist of 32 items you need to consider. Many of these you're probably doing already; others you meant to do and forgot about; still others you've never heard of.
Tutorials, Articles on Internet Marketing / Online Marketing Metrics, Analytics
- 10 Tips for Getting Better Data from Google Analytics
Check out these 10 helpful tips to get better results from this free tool by Google. Topics cover documentation, page tags, secure pages, test profile, funnels, special profiles, e-commerce tracking, autotag Google AdWords, tag other campaigns, and analyze your data. [Article/tutorial dated 06/12/2007, by Robin Steif, CEO, LunaMetrics, for Web Marketing Today.] - Can Google Analytics Be Evil?
Thought-provoking article. Topics covered: Is Client Privacy at Risk? Problems With Analytics Tools; Enter Google Analytics; Pros and Cons of Google Analytics. And the author wants your feedback and thoughts, too. See Can Google Analytics Be Evil? - forum thread for discussion and add your thoughts there, too. [Article/tutorial dated 06/25/2007, by Tony Wright, for Search Engine Watch.] - Essential Metrics for Online Marketers
Enlightening article/tutorial on metrics, including how to figure out the most appropriate types of metrics for your particular business or other needs. Step-by-step instructions on establishing a baseline and how to identify metrics that will “impact both the cost and yield of your visitors,” how to avoid collection pitfalls. Then they cover using their “Essential Metrics Dashboard to understand where you have been, where you are now and how to achieve your goals for the future.” There's a link to download this Excel template file, too. Fabulous article. [Article/tutorial dated 07/19/2006, by Nick Usborne, writer; Flint McGlaughlin, Editor; Jimmy Ellis, Aaron Rosenthal, Mike Clowe, Alex Riegler, Contributors - for Marketing Experiments Journal.] - The Fundamentals of Web Analytics: A Glossary of Terms
Dozens of definitions here with brief explanations. [Part of Web Trends Resource Center.] - Marketing Metrics: Top Ten Buzzwords
Great explanations with links to more information for: Churn rate, Clickthrough, Cost per lead, Customer acquisition cost, Customer life cycle, Impression, Interstitial, Lead generation, Opt-in, RFM. [Article/tutorial dated 04/01/2007, by Christine Cignoli, Assistant Editor, SearchCRM.] - Online Advertising: New Tactics, Metrics And Strategies To Increase Revenues And Traffic
Recap of the latest, with graphic chart of MarketingCharts - Nielsen/NetRatings-AdRelevance, plenty of links to further info. Robin Good also answers the same questions and provides discussion about Online Advertising Roundtable: 5 Experts Answer Sherpa's Top 8 Questions on New Tactics to Seize the Booming Market. [Article/tutorial dated 09/11/2007, by Robin Good, Robin Good's Latest News.] - Online Advertising Roundtable: 5 Experts Answer Sherpa's Top 8 Questions on New Tactics to Seize the Booming Market
Fascinating Q&A from top experts in the field. Panelists include: Craig Ettinger, Director, Sales & Business Development, TIME.com; Pam Horan, President, Online Publishers Association; Kyoo Kim, VP Sales, MSNBC.com; Lance Podell, CEO, Seevast, which operates the Pulse 360 sponsored-link advertising network; Patrick Moorhouse, National Manager Research and Development, Avenue A/Razorfish. From their summary: “The online advertising market has roared back to life after the dot-com boom and bust. To take advantage of this, publishers are adding more ad-supported content as well as looking at emerging media to engage their readers. But are any of these new formats working? We gathered a roundtable panel of five big players in the industry and asked them about current metrics and what they're testing with mobile, video, widgets and user generated content. Their advice and tips will help you.” [Article/tutorial dated 09/05/2007, by Marketing Sherpa.] - WebTrends Score: Is “Engagement” Physical or Emotional?
Thought-provoking blog post that considers the difference between new and returning visitors and the ROI between the two. “WebTrends Score allows you to base your engagement metrics on historical event Frequency, the physical interaction with the site. ... Score also allows you to base your engagement metrics on potential / emotional value, a prediction of the value of the visitor to the business in the future, and then execute strategy based on the historical context (Frequency) of the visitor.” [Article/tutorial dated 08/02/2007, by Jim Novo, Marketing Productivity Blog.]
Tutorials, Articles on Internet Marketing / Online Marketing Plans and Strategies
- 6 Tips To Put Your Web Marketing On Steroids
A checklist of 6 tips covering keywords, Web site tune-ups, online newsletters, blogs, syndicating content via RSS, and optimizing press releases. Good insight here. [Article/tutorial dated 2007, by Doug Hay and Sally Falkow, via WebsiteTips.com's Marketing Articles, Tutorials section.] - 7 Ways to Evaluate Your Marketing Plan
“Finding the time and commitment to develop an online marketing plan can be difficult. There are so many other obligations vying for our attention it is tempting to push plans to the back burner. This means, however, putting your business at a disadvantage. The article explains.” [Article/tutorial by Stuart Ayling, for WebsiteMarketingPlan.com.] - Internet Marketing Strategy: Developing a Website Marketing Plan
“Finding the time and commitment to develop an online marketing plan can be difficult. There are so many other obligations vying for our attention it is tempting to push plans to the back burner. This means, however, putting your business at a disadvantage. The article explains.” [Article/tutorial by Bobette Kyle, WebsiteMarketingPlan.com.] - Top 10 Internet Marketing Strategies
An introductory checklist to help you plan your Internet marketing strategies “to increase customers for your business, and enhance branding of your company and products.” [Article/tutorial by Laura Lake, Your Guide to Marketing, About.com.]
Tutorials, Articles on PPC (Pay-Per-Click) Advertising
In addition to the PPC tutorials below, for more on PPC ads, see also AdSense Tutorials
Tutorials, Tips on AdSense Ad Formats / Sizes, Ad Placement / Locations for Optimization.
- 17 Most Common PPC Mistakes Web Marketers Make
Excellent article on common mistakes Web marketers make with PPC (Pay-per-click) campaigns.
Topics covered: bidding broad, fighting for the #1 spot, avoiding geo-targeting, losing relevance on landing pages, getting rid of fraud networks, being boring, using telephone numbers, not bidding for your name, lack of affiliate control, not separating content match from search results, ignoring seasonal copy, lack of “exact” tracking, paying for negative keywords, mistaking CTR with conversion rate when testing ads, not using keywords in ad copy, not calling Google, avoiding brand name keywords, and more. [Article/tutorial dated 02/12/2007, by Igor Mordkovich, for SEOmoz.org.]As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. Fixing each of these mistakes could mean an extra 70% of revenue or a savings of thousands of dollars every month. Below is a list (we all love those lists don't we?) of the most common mistakes marketers make with their paid search (PPC) advertising campaigns. - Banner Ads: The Best Performing Banner Ad Sizes, Formats, Locations, and Colors
Choose the best banner ad sizes and locations for your site, along with choosing effective colors - all based on the latest facts, recommendations, and trends. This in depth article provides charts of current standard ad sizes, Google AdSense ad sizes and Yahoo! Publisher Network ad sizes, followed by statistics and recommendations on the best performing ad locations, best performing ad sizes, and blending or contrasting your ads with your site. [Article/tutorial by Shirley Kaiser, SKDesigns, for WebsiteTips.com's Marketing Articles, Tutorials section.] - Boosting CTRs in a Search Fragmenting World
After asking for “feedback on what other search marketers are doing to combat the inevitable click-through drop that occurs during fragmentation,” author Tony Wright provides several great tips for maintaining good CTRs from Kim Thiel of Searchlight LLC. Wright also discusses keyword insertion, testing special offers, knowing where your ads are appearing, including contextual ad placements, such as Google AdWords, the use of negative keywords, and more. Editor note: See also WebsiteTips.com's AdWords section, Google AdWords Tutorials, Tools, Newsletters, Web Sites & Blogs, Online Forums, Other Resources. [Article/tutorial dated 07/16/2007, by Tony Wright, for Search Engine Watch.] - The Four Secrets of Successful PPC Campaigns
Part of a successful SEO, SEM campaign typically includes pay-per-click (PPC) advertising. The author shares 4 secrets to successful PPC campaigns, including online strategy planning, solid website preparation tips, how to strategize and begin your PPC campaign, testing and assessing results, and more. Great tips here. [Article/tutorial dated 07/30/2007, by Barbara Fisher, via WebsiteTips.com's Marketing Articles, Tutorials section.] - Pay Per Click Anti-fraud Strategies and Tools
Useful, helpful article on how to prevent PPC, pay-per-click click fraud, along with specialized click fraud tools. Helps with your Google AdWords advertising campaign, Google AdSense publishing, and other PPC online advertising programs. [Article/tutorial by Michael Bloch, via WebsiteTips.com's Marketing Articles, Tutorials section.] - PPC Advertising - Minimizing the Cost
Insightful article on how to minimize PPC advertising costs of bids for pay-per-click engines, Google AdWords, and other PPC online advertising programs. [Article/tutorial by Michael Bloch, via WebsiteTips.com's Marketing Articles, Tutorials section.] - The Psychology of Banner Ads
Fascinating study and results, basically about the exposure of ads to visitors, whether or not they even remember the ads, but also how it impacts their overall impression about the company, product, or service being advertised. [Article/tutorial dated 05/19/2007, by John Timmer, for Ars Technica.] - The ROI on PPC vs. Affiliate Marketing
Fascinating case studies with two different companies, followed by fabulous tips and information to keep in mind on finding good affiliates, and a great checklist of guidelines for establishing and running a successful affiliate program. [Article/tutorial dated 08/25/2006, by Nick Usborne, writer; Flint McGlaughlin, Editor; Aaron Rosenthal and Michael Clowe, Contributors - for Marketing Experiments Journal.]
Related:
Tutorials, Articles on Preventing Click Fraud, Pay-per-click Anti-fraud Strategies
- 17 Most Common PPC Mistakes Web Marketers Make
Excellent article on common mistakes Web marketers make with PPC (Pay-per-click) campaigns.
Topics covered: bidding broad, fighting for the #1 spot, avoiding geo-targeting, losing relevance on landing pages, getting rid of fraud networks, being boring, using telephone numbers, not bidding for your name, lack of affiliate control, not separating content match from search results, ignoring seasonal copy, lack of “exact” tracking, paying for negative keywords, mistaking CTR with conversion rate when testing ads, not using keywords in ad copy, not calling Google, avoiding brand name keywords, and more. [Article/tutorial dated 02/12/2007, by Igor Mordkovich, for SEOmoz.org.]As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. Fixing each of these mistakes could mean an extra 70% of revenue or a savings of thousands of dollars every month. Below is a list (we all love those lists don't we?) of the most common mistakes marketers make with their paid search (PPC) advertising campaigns. - AdSense Click Fraud
Article on a new click fraud scheme that uses specific keyword searches within a site's search forms totally unrelated to your site. On the surface, it makes no sense, but reverse click-fraud is the probable cause. Details on what happens and what to look for in this insightful exploration of yet another form of click fraud. [Article/tutorial dated 10/10/2007, by Justin, for DSL Reports.] - Click Fraud
Helpful article explaining what click fraud is as it applies to Google AdSense and AdWords, and defines click fraud in general, too: “Click fraud is the name attributed to the practice of utilizing methods that mimic legitimate internet user clicks on a web publisher's website in order to gain profit.” [Article/tutorial by MFABlocker.] - Click Fraud Up Modestly in Q3, Including Google
Insightful article reporting on click fraud stats for 3rd quarter 2007, including a 10-18-2007 press release from Click Forensics with their independent click fraud reporting service, ClickFraudIndex.com. Links to more information, too. [Article/tutorial dated 10/19/2007, by Silicon Alley Insider.] - Google AdWords Ad Traffic Quality Resource Center
Google's AdWords team “created this website to aggregate various resources on click fraud.” Several sections: Overview section provides the basics about click fraud - what are click fraud and invalid clicks, where click fraud originates, how Google protects advertisers against click fraud, how advertisers can protect themselves against click fraud via Google Analytics, auto-tagging and more. The Technical Talk section contains links to articles and blogs on click fraud and related. The Help Center has FAQs, multimedia demos, links to Google's official policies on invalid clicks and how to identify invalid clicks, and more. [Via Google AdWords Help Center.] - How Merchants Can Recognize and Fight Affiliate Fraud
Quite helpful information here. In addition to discussing the importance of screening affiliates, this article covers types of click fraud: Fraudulent and Fake Transactions, Parasites, Typosquatting, Copycats, Spammers, Other Signs. Also provides several links to helpful resources. [Article/tutorial dated 08/10/2005, by Danay Escanaverino, for Web Marketing Today.] - Pay Per Click Anti-fraud Strategies and Tools
Useful, helpful article on how to prevent PPC, pay-per-click click fraud, along with specialized click fraud tools. Helps with your Google AdWords advertising campaign, Google AdSense publishing, and other PPC online advertising programs. [Article/tutorial by Michael Bloch, via WebsiteTips.com's Marketing Articles, Tutorials section.]
Tutorials, Articles on Marketing Copy, Content for Online Marketing
In addition to the listings below, see also WebsiteTips.com's other sections on Web site content, SEO, SEM Content, Keyword, Keyphrase Optimization and Writing for Search Engines and Web Content, Writing for Web Sites.
- 3 Simple Rules for Creating an Effective USP (Unique Selling Proposition)
“You have one, whether you know it or not. Everybody does. There is something unique about your business; you just have to discover what it is. And therein lies the problem. Most business owners and managers don't understand how to create a truly unique selling proposition (USP).” Read this insightful article to help you create your unique and effective USP, unique selling proposition. [Article/tutorial by Karon Thackston, via WebsiteTips.com's Marketing Articles, Tutorials section.] - Adding Customer Reviews Increases Conversions — Dramatically
“Whether they buy online or off, consumers researching shopping decisions online absolutely adore reviews written by their fellow shoppers. Here's a chart of data on it, plus some real-life data from MarketingSherpa Case Studies...” [Article/tutorial dated 05/21/2007, by Anne Holland, Content Director, for MarketingSherpa.] - Print vs Online — Should Your Marketing Have the Same Content Online and Off?
Terrific insight and food for thought here. “Print materials used to be the first outreach step for many companies. You would do a mailer to raise interest. Nowadays, especially with the new US postage hike, print is sometimes too expensive for pure prospecting. The Web has become more of a prospecting tool, and print is what you send to those candidates who have leapt through the first qualification hoop. If you view your print campaigns that way, what does it mean to the type of voice and materials included? Example: If you're sending a print catalog to online requesters, how fat should that catalog be?” [Article/tutorial dated 05/21/2007, by Anne Holland, Content Director, for MarketingSherpa.] - Top 12 Tips To Writing Effective Google AdWords Ads
The top twelve tips for creating effective Google AdWords ads. “These tips will help you create ads that generate higher click through rates, and lower cost per click.” See also WebsiteTips.com's AdWords section, Google AdWords Tutorials, Newsletters, Tools, Online Forums, Web Sites, and Blogs [Article/tutorial dated 07/30/2007, by Michael Wong, GoDefy.com, via WebsiteTips.com Marketing Articles, Tutorials section.]
Writing Effective Landing Pages, Evaluating and Optimizing Landing Pages
- 10 Factors to Test that Could Increase the Conversion Rate of your Landing Pages
Ten variables to “test on your landing pages that can produce large increases in your conversion rate.” Covers and explains: Long Copy vs. Short Copy; Credibility Logos; Security Assurance in Order Form or Shopping Cart; Banner Present vs. Not Present; Submit Button / Order Button Text; Audio Message; Testimonials; Urgency; Headline; Price. Plenty of helpful tips and information here. [Article/tutorial dated 06/05/2007, by Sumantra Roy, CEO, Conversion Multiplier, for Web Marketing Today.] - Creating Effective Landing Pages
Topics covered: What is a landing page? A different view on landing pages; Landing pages - the two schools of thought; The basics of developing landing pages; Call to action; Short statements; Length of pages; Ask and answer questions; Logical sequence; White space, headings and colors; Provide a bonus; Use of images; Use of testimonials; Fast load times; PPC driven landing pages; Stuck for ideas? Search engine considerations; Testing your landing pages; Related learning resources. [Article/tutorial by Michael Bloch, Taming The Beast, via WebsiteTips.com's Marketing Articles, Tutorials section.] - Do You Really Need to Overhaul Your Landing Pages?
Helpful tips and a checklist of what to consider with deciding whether or not to overhaul your landing pages. [Article/tutorial dated 07/23/2007, by Tony Wright, for Search Engine Watch.] - How To Master the Google Landing Page Quality Score
Covers understanding Google AdWords quality score bot to help improve your landing page quality score. Shows how to work with 2 free tools to extract the information on your page to help you see what the Google bot sees - to then work on improving your page. Uses W3C's Semantic Data Extractor and Google Site Related Keyword Tool. Great insight here. [Article/tutorial dated 08/02/2007, by Dave Davis, for Search Engine Journal.] - How to Write a Landing Page
Covers similarities and differences between landing pages and regular Web pages; knowing what you want the visitor to do at your landing page; direct marketing and landing pages; copy, design, navigation links, multiple choices. [Article/tutorial by Nick Usborne, Excess Voice.] - Improve Your Conversion Rates: 9 Tips to Help Optimize Your Landing Pages
As the title also states, you'll find 9 helpful tips to help optimize your landing pages, which will in turn help your conversion rates. Good insight here. [Article/tutorial dated 07/25/2007, by Michael Mattis, Conversion Tipster, for Yahoo! Search Marketing Blog.] - Marketing Sherpa Landing Page Presentation 2007: PowerPoint, MP3, and Transcript
Downloadable version of a presentation conducted Nov. 28, 2007, by Anne Holland, Founder & Content Director, Tim McAtee, Senior Analyst. Online transcript, downloadable PDF with data charts, and mp3 also available. Their summary: “Find out what 4,213 marketers revealed about landing pages. Highlights include:- How to lift landing page conversions 48.35%
- What landing page tests work best
- Tips on copy, graphics and layout
- The best tests to get the highest ROI
- What is a Landing Page and How to Write One
This article does an exceptional job of explaining the important ingredients to include in a landing page. Spelled out in simple to understand terms, uses real-world examples, screenshots, and does a great job of going through the thinking process of how to figure out and create appropriate content for your landing pages. [Article/tutorial dated 12/01/2006, by Tracy Rabold, guest writer for Hidden Gems.] - Vocabulary: “Landing page”
A refreshing blog post about landing pages, including, “A landing page is the first page a visitor to your site sees.” Godin also discusses its importance with Google AdWords, and includes a bullet list of 5 actions, only one of which to optimize the page to accomplish (maybe 2). [Article/tutorial dated 04/18/2006, by Seth Godin, Seth Godin's Blog.]
Writing Marketing Headlines for Web Sites, Landing Pages, PPC Ads, and Advertising
- Site Headlines Tested
Fascinating case study that shows how optimizing your headlines - your PPC (pay-per-click) ad headline text and your website headline text - can improve your website's conversion rate by 73% or more. Case #1: Testing Headlines in a Multivariate Environment; Case #2: Focusing on the Headline. Follows with Guidelines to help you get the most from headline testing. Incredibly helpful, insightful case studies and article. [Article/tutorial dated 05/26/2006, by Flint McGlaughlin, Editor; Brian Alt, Nick Usborne, Writers; Eric Stockton, Guy Tasaka, Contributors; for Marketing Experiments Journal.] - This Headline Is Where the Action Is!
Headlines are “90 percent of the reason anyone will read your ad copy,” and the next in importance is the first sentence. Dunn provides an insightful checklist of tips to help you create great headlines, including headlines for your Web site and for advertising ads. [Article/tutorial dated 02/22/2002, by Declan Dunn, for ClickZ Network.]
See also Online Marketing, Internet Marketing Web Sites Devoted to Online Marketing for many more resources to online marketing tutorials.
