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Articles, Tutorials on Search Engine Optimization, Search Engine Marketing, Page 5
Getting Indexed
Within the Getting Indexed section below, you'll find articles and tutorials on submitting your Web site to search engine crawlers, search directories, and pay per click (PPC) search engines. As you'll see below, you may not need to submit to search engine crawlers at this point, but there's information about this, along with which search engines, directories, and other search engines are most important and worth considering.
Do you know of some helpful, insightful articles, tutorials, books, or resources related to search, SEO, or SEM? Recommendations are welcome and encouraged!
On this page:
- Search Engine and Search Directory Submissions
- Submitting to Search Engine Crawlers
- Submitting to Search Directories
- Submitting to Pay Per Click Search Engines (CPC/PPC)
Also within Articles and Tutorials on SEO, SEM, Conversions and ROI, and Search Engines:
- Content, Keyword, Keyphrase Optimization, Writing for Search Engines, and Optimizing Content for SEM, ROI
- Design and Development Optimization for Search Engines
- Link Building Strategies, Popularity, Optimizing Internal Links
- Potential Penalties or Banning by Search Engines and Directories
- How Search Engines and Search Directories Index, Rank Sites
Also within Search Engine Optimization, Search Engine Marketing:
Search Engine, Search Directory Submissions
Editor note March 2006: If you're submitting your site to search engine directories, such as DMOZ, you probably don't need to submit to search engine crawlers, such as Google - as SEO expert Danny Sullivan states in his article, Submitting To Crawlers: Google, Yahoo, Ask/Teoma & Microsoft's MSN, “Here's the good news: if you submitted your site to the major directories and got listed with one of them, then Google and other crawlers will almost certainly pick up the URL that was listed. This means you may not need to do additional work to get listed with crawlers.”
Below, however, you'll find helpful tutorials, FAQs, and other information about submitting your site and where it's important to submit your site, too.
- Major Search Engines and Directories
Helpful article with information about the top search engines and directories, links to helpful information, and more. [Article/tutorial dated 2004, by Danny Sullivan Search Engine Watch.] - Search Engine Submission Tips
Very informative, helpful section of Search Engine Watch. You'll find categories - Essentials of Search Engine Submission, Optimizing for Crawlers, and Optional but Helpful including tutorials such as Intro To Search Engine Submission, Your Search Engine Submission Budget, Submitting To Directories: Yahoo & The Open Directory, Submitting To Crawlers: Google, Yahoo, Ask/Teoma & Microsoft's MSN, Submitting Via Paid Listings: Overture & Google AdWords, and much more. The public pages give good information, but the paid subscriber area goes into far more depth on all these. [by Danny Sullivan, Search Engine Watch.]
Submitting to Search Engine Crawlers
As stated above, you may not need to submit your Web site to search engine crawlers, such as Google, Teoma, or MSN, but here are some articles, tutorials, and tips that goes into further detail and also explains how and where to submit your site to crawlers.
- Google: Web Search Listing Tips
Valuable tips with helpful links about getting listed with Google. The page also includes a listing of the latest SEW blog entries on this topic, too. Note that this link is within the Paid Subscriber area of the site, so it's only available to subscribers of the Web site. [Article/tutorial by Danny Sullivan, Search Engine Watch.] - Submitting To Crawlers: Google, Yahoo, Ask/Teoma & Microsoft's MSN
Part 4 of a 4-part series, Essentials Of Search Engine Submission. Explains that it's probably not necessary to submit to these crawlers and why, but you can if you wish, and he provides the information about how to submit to Google, Yahoo!, Teoma, and MSN. Helpful information, links, and more about whether or not you need to submit to these major search crawlers, paying for paid inclusions, and more. [Article dated 07/05/2004 by Danny Sullivan, Search Engine Watch.]
Submitting to Search Directories
The listing below provides links to tutorials and tips on submitting your Web site to directories and which ones matter the most.
- Open Directory Project: DMOZ: Frequently Asked Questions
Helpful tips on how to submit to the DMOZ directory, how DMOZ works, and other answers to common questions. [Article/tutorial dated 05/20/2005, by Wayne Hurlbert, for SEO Chat.] - Submitting a Site to the Open Directory Project (DMOZ)
Information directly from the source about how to submit your site, how long it takes, using the express service, getting help, and more. [Part of the DMOZ Web site.]
Submitting to Pay Per Click Search Engines (CPC/PPC)
The listing below provides links to tutorials and tips on submitting your Web site to cost per click (CPC) and pay per click (PPC) search engines and which ones matter the most.
- Pay Per Click Search Engines (CPC/PPC)
Helpful listings with information about each one, and includes major pay per click search engines (Google AdWords, Overture), major second tier ppc players (Espotting, FindWhat, LookSmart LookListings), other notable services, and more pay per click resources. [Article/tutorial dated 08/13/2004, by Danny Sullivan Search Engine Watch.] - Submitting Via Paid Listings: Overture & Google AdWords
To gain quick visibility, you might consider going the paid listings route, especially for a new site. This article/tutorial provides some helpful information about it and links to resources, too. [Article/tutorial dated 07/05/2004, by Danny Sullivan, for Search Engine Watch.]