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Articles, Tutorials on Search Engine Optimization, Search Engine Marketing, Page 4
Link Building Strategies, Popularity, Optimizing Internal Links
Within the Link Popularity and Development section below, you'll find articles and tutorials on the latest with the importance of link popularity and development, including link reputation, Google Pagerank, trustrank, buying links, reciprocal links campaigns, and more.
Do you know of some helpful, insightful articles, tutorials, books, or resources related to search, SEO, or SEM? Recommendations are welcome and encouraged!
On this page:
- Web Site Link Popularity and Development Articles and Tutorials
- Optimizing Internal Links - Articles, Tutorials
- Google Sandbox Articles
Also within Articles and Tutorials on SEO, SEM, Conversions and ROI, and Search Engines:
- Content, Keyword, Keyphrase Optimization, Writing for Search Engines, and Optimizing Content for SEM, ROI
- Design and Development Optimization for Search Engines
- Potential Penalties or Banning by Search Engines and Directories
- Getting Web Sites Indexed - Submitting to Search Engines, Search Directories, and Pay Per Click Search Engines (CPC/PPC)
- How Search Engines and Search Directories Index, Rank Sites
Also within Search Engine Optimization, Search Engine Marketing:
Web Site Link Popularity and Development Articles and Tutorials
How you create outbound links, how you go about getting inbound links, and whether or not you participate in “paid links” can make a big difference - positive or negative - in your site's rankings and potential search engine penalties. In addition to the helpful tutorials in this section, see also Optimizing Internal Linking below and SEO Tutorials
Potential Penalties or Banning by Search Engines and Directories, especially the section, Google's Paid Link Penalties Tutorials and Tips.
- 15 Link Building Methods, Get The Most Out Of Each Of Them
Concise, fabulous article/blog post on link building and how to use each of them effectively. The author includes advice “on improving your chances of getting good value for your link building efforts for each of the methods”. [Article/tutorial dated 09/18/2007, by Alexandru, Shylock Blogging. hat tip: randfish, SEOmoz News] - 101 Ways to Build Link Popularity in 2006
Fantastic new article on the status of link building, changes to search engine algorithms regarding scores for links, including Google. This article doesn't just discuss links but ways to make your site more link-worthy by its content, how to make sure your site is optimized for search engines, and much more. This one is definitely a must read article for SEO.[Article/tutorial dated 08/15/2006, by Andy Hagans and Aaron Wall, SEO Book[*note].] - BACK TO BASICS: Building Inbound Links for Web Sites
Great tips here on increasing quality inbound links. “... several key topics that can benefit your Web site by increasing the quality of inbound links and improving the PageRank of your site. These topics revolve around correctly optimizing your inbound links, avoid spamming the search engines, creating a system for getting inbound links and staying on top of earning inbound links. This is not a task for the meek, but requires innovative creativity, dedication and time to meet your goals of ranking in the top 10 for all search engines.” [Article/tutorial dated 08/15/2007, by Ty Carson, SEO Newsletter, Volume 37 August 15, 2007, BruceClay.com.] - Beyond Google: Social Media Engines First, Other Search Engines Second
Covers the importance of Digg, StumbleUpon, Reddit, Techmeme and others for gaining links to your sites and their indirect influence on search engine rankings. [Article/tutorial dated 01/24/2007, by Danny Sullivan, for Search Engine Land.] - Content Publicity Strategic Plan from EricWard.com
Helpful insight from link-building guru Eric Ward. How and where to publicize your site's quality content to gain quality links for your link building campaign. [Article/tutorial by Eric Ward, EricWard.com.] - Divide and Conquer: Creating and Managing Your Link Campaign
Great ideas on how to ask for links to your site, how to easily research your own and your competitors' inbound links, how to manage your link campaigns, and more. [Article/tutorial dated 11/26/2007, by Crash, for SEOMoz.] - Eric Enge Interviews Google's Matt Cutts
Fantastic interview, Q&A with Matt Cutts. Matt provides tons of insight about linking, spamming, link bait, robots.txt,nofollow,meta noindex, and so much more. Lengthy interview and well worth reading every single word of it. [Article/tutorial dated 10/08/2007, by Eric Enge, Stone Temple Consulting.] - Getting Search Engine Love From Affiliate Links
Good info here with links on affiliate links and SEO. [Article/tutorial dated 11/23/2005, by Danny Sullivan SEW Blog.] - Google Sitemaps Stats On Most Common Words In Your Anchor Text & Site Content
Information about Google's use of link anchor text and your site content. [Blog article dated 02/05/2006, by Danny Sullivan SEW Blog.] - Got A Link Building/popularity Question? Read these articles first!
Forum post via the High Rankings Forum that includes links to recommended helpful articles on link building and link popularity. Terrific resource here. [By Jill Whalen, High Rankings.] - How to Win Links and Influence People - Part 1 of 3
“While there's no argument about the value of building quality links to your web site in order to help increase both traffic and search engine rankings, there is often some confusion about the best way to go about doing that link building. Reciprocal or incoming? Buying links or earning them? Using software to manage the process or doing it by hand?” This 3-part article covers these topics and more. [Article/tutorial by Jennifer Laycock, Editor-in-Chief, SearchEngineGuide.com, for Clicktracks.com.] - Interview with Eric Ward of URLwire
Insightful interview with Eric Ward, often described as the “granddaddy of link building.”[Article/tutorial dated 02/2006, by Lee Odden, for Online Marketing Blog.] - Mastering Both Kinds Of Link Building - Authority & Reputation
Helpful article, tutorial that clearly explains the difference between “authority” link building and “reputation” link building, why it matters, and how to help have them both. Topics: Link Building For Authority & PageRank; Link Building For Anchor Text & Link Reputation; When It Comes To Anchor Text, Don't Forget Your Own Site; It's Up To You - Laugh, Cry, or Take Action. Excellent article. [Article/tutorial dated 10/09/2007, by Dan Thies, for SEO Fast Start.] - Search Engine Optimization » Link Building
Forum section with lots of helpful information and resources on link building, including PageRank, Reciprocal Linking, Buying Links, and more. [Part of Jill Whalen's High Rankings® Search Engine Optimization Forum.] - SEO Friendly Affiliate Systems
Great discussion, explanation of affiliate tracking links approaches along with what works for search engines, what doesn't, and helpful ideas. [Article/tutorial dated 11/22/2005, by Greg Boser, by WebGuerrilla. Hat tip: SEW Blog] - Truth About .Edu Domains : Registration, Links and Google Juice
Explains how educational institutions quality for .edu domain names, why so many of them have high rankings with search engines and high Google PageRank, and clarifies the misperception that links from .edu sites pass more PageRank than other domains. “The reason that .edu domains typically have high PageRanks is because they are quality, respectable sites. You wouldn't honestly expected a revered institution like Harvard to have a lower PageRank than your homegrown financial blog now would you? The same is true for why .edu links seem to carry more weight. They've earned it, like any other site, and don't get any extra-special added consideration. That also means that not all .edu links are created equal, and if getting .edu links is a part of your link building strategy you'll want to consider it carefully.” In addition, the blog post explains that all .edu links are not created equal - in other words, a link from a student's blog that has a .edu subdomain name may not carry the same weight as a link from the .edu main site area. Much more explained in this helpful article on .edu domains, links, and Google juice. [Article/tutorial dated 12/10/2007, by Julie Kent, for Search Engine Journal.] - What Exactly Are Good Backlinks?
Explains the types of quality backlinks to work toward with your link building strategies as well as artificial backlinks. Includes discussion of organic link building, quality content, and some helpful, insightful ideas. [Article/tutorial dated 08/03/2006, by Ross Dunn, for Search Engine Guide.] - What's Your Link Reputation?
Outbound anchor link text, topical relevance, semantic analysis, Google PageRank, Topic Sensitive PageRank, Trustrank factor, and much more are discussed in this article. Also discusses how Google has previously used linking information and explains where things are now [Article/tutorial dated 01/13/2006, by Gord Collins, for SitePoint.]
See also within WebsiteTips.com's Web Site Resources section: SEO Tools Link Popularity Tools.
Optimizing Internal Links
Of course we want other sites to link to ours. It's also important to build helpful internal links for visitors and for search engines. Below are articles and tutorials specifically on internal link strategies.
- Cross Sell to Build Links and Increase Rankings
Great insight and ideas on cross-linking within your site to help visitors, sell more products or services, get more backlinks, and also help search engines. [Article/tutorial dated 06/11/2008, by Jennifer Laycock, for Search Engine Guide.] - How to Achieve Higher Rankings and Stay out of Google Hell Via Optimized Internal Linking
Great insight about internal links and how search engines recognize and crawl through those internal links. Helpful tips on how to learn which pages are indexed via Google, Yahoo, and what information to look for with researching. Tips and solutions on how to maximize your internal linking structure and lots of helpful information. [Article/tutorial dated 07/03/2007, by Jim Boykin, for Jim Boykin's Blog.] - The Importance of Internal Linking, and How to Do it Right
Helpful tutorial on how to create effective internal contextual links using targeted keywords, keyword phrases to help visitors and search engines. Examples of good contextual links, how to even out link strength, usability benefits, more. [Article/tutorial dated 06/13/2008, by Scott Allen, for Search Engine Guide.] - Mastering Both Kinds Of Link Building - Authority & Reputation
Helpful article, tutorial that clearly explains the difference between “authority” link building and “reputation” link building, why it matters, and how to help have them both. Topics: Link Building For Authority & PageRank; Link Building For Anchor Text & Link Reputation; When It Comes To Anchor Text, Don't Forget Your Own Site; It's Up To You - Laugh, Cry, or Take Action. Excellent article. [Article/tutorial dated 10/09/2007, by Dan Thies, for SEO Fast Start.] - Optimizing HTML Links in the Aftermath of a Blog Storm
How to take helpful advantage of an onslaught of new visitors from a popular blog post or other new content, such as creating a new post, adding related posts links, updating the original article with links to newer content, creating landing pages, using redirects effectively, and the stress on optimizing your site for visitors which will in turn also help search engines. [Article/tutorial dated 11/26/2007, by Andy Beard.] - SEO Linking Gotchas Even The Pros Make
Lots of great insight here, helpful diagrams and explanations about pages passing PageRank to other internal pages, site structure and linking, and more. Covers: Eric Enge interview with Matt Cutts; dangling pages; additional research on link juice flow; blocking pages with robots.txt creates dangling pages on the first tier;metanoindex follow duplicate content;metanoindex nofollow duplicate content; dynamic linking andrel="nofollow"; the dangling sales page, more. [Article/tutorial dated 11/27/2007, by Andy Beard, Andy Beard - Niche Marketing.] - What Laziness Taught Me About the Importance of Flat Architecture
Lots of great insight here about internal linking and passing on PageRank, homepage link value, and more. Terrific diagrams, too. [Article/tutorial dated 11/13/2007, by David Mihm, for SEOmoz.]
See also within WebsiteTips.com's Web Site Resources section: SEO Tools Link Popularity Tools.
Google Sandbox Articles
Some debate whether or not the Google sandbox actually exists. Below are articles with plenty of references and information for you to decide for yourself and how to work with Google to improve your rankings with your link building strategies.
- How to beat the Google Sandbox
Explains the Google sandbox, its history, and how to work with it effectively with your link building, PageRank, and ultimately search engine ranking listings. Also includes links, references to more details. [Article/tutorial dated 10/26/2006, by Brian Turner (I, Brian), for SEOmoz. hat tip: Keli Etscorn-Dillon via Womendesigners — Women Designers Group.] - Secrets to Beating the Sandbox 2.0 REVEALED: The Ultimate Guide
Covers whether or not the Google sandbox actually exists, Link Algo Cycle™, the sandbox 2.0 indexing, creating a quality website, getting quality links and where to find them, creating quality “link bait” and more. [Article/tutorial dated 09/24/2006, by Andy “Organic-Is-My-Middle-Name” Hagans, for Link Building Blog.] - Two Sides of the Sandbox - Getting Stuck and Unstuck on Google
Explains the Google sandbox, [Article/tutorial dated 10/18/2006, by Jim Hedger, for Search Engine Guide.]
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