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Articles, Tutorials on Search Engine Optimization, Search Engine Marketing, Page 2

Writing and Optimizing Content, Keywords, and Keyphrases

 search engine gears  Within the Writing and Optimizing Content, Keywords, and Keyphrases for Search Engines and Search Engine Marketing section below, you'll find articles and tutorials on preparing, writing, and optimizing Web site content for search engines and search engine marketing. This includes helpful tips on how to find and research the best keywords and keyphrases (keyword phrases) for each Web page at your site, in addition to how to strategically use and place those important keywords and keyword phrases within your Web copy. They will also give helpful advice and insight on how to provide terrific content and interesting reading for visitors while optimizing the copy.

See also's Web Content, Writing for the Web for more articles, tutorials, and helpful tips on Web site content.

Do you know of some helpful, insightful articles, tutorials, books, or resources related to search, SEO, or SEM? Recommendations are welcome and encouraged!

Content Optimization, Writing for Search Engines

Learning about how to use keywords and keyphrases effectively for your site is an important part of optimizing your Web site for search engines and for your ad campaigns. Below are helpful articles, tutorials, and tips on keywords and keyphrases optimization.

See also's Web Content, Writing for the Web for more articles, tutorials, and helpful tips on Web site content.

Recommended by
The Nitty-gritty of Writing for the Search Engines, a special report by top SEO expert Jill Whalen. Purchase online. Instant download. Advertisement

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Keyword Research, Keyword Analysis, Choosing the Best Keywords and Keyphrases / Keyword Phrases for Your Site

Keyword Density Tutorials

See also SEO, SEM Keyword Research, Analysis, Tracking for helpful tools.

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SEM (Search Engine Marketing), Optimizing Content for Marketing Strategies, ROI (Return on Investment

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Disclosure Regarding Affiliate Programs

[*note] Links thus marked are to sites for which has signed up for an affiliate program - such as Trellian's Keyword Discovery, Wordtracker, and Aaron Wall's SEO Book.

Since already had links to their sites anyway and because they have strong reputations for being good, worthwhile products,'s owner, editor went ahead and signed up for their affiliate programs late summer of 2007.

  • had links to these sites prior to signing up for these affiliate programs.
  • and its owner don't get paid anything for:
    • including any of the affiliate program links at
    • listing these sites at
    • anyone clicking on the affiliate program links.
  • and its owner do get an affiliate payment if and only if someone signs up for the affiliate product within a short time period after visiting those sites from the links on this page.
  • continues to add ONLY quality resources, regardless of the above affiliate programs that comprise only a handful of links out of our 2,500+ resources.
  • Like any other helpful resources, continues to add new annotated resources discovered that we feel would be helpful to visitors, whether or not they are related to our very short list of affiliate programs.
  • Affiliate text links anywhere at that aren't otherwise clearly noted as an ad or a sponsor are duly noted with the above [*note] link.
  • In addition, effective 04 November, 2007 all affiliate links now permanently include rel="nofollow" tags, a recently added requirement to Google's Webmaster Guidelines for “paid links.”

For more information on “paid links” and the use of rel="nofollow", see Potential Penalties or Banning by Search Engines and Directories here at

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