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Articles, Tutorials on Search Engine Optimization, Search Engine Marketing, Page 3

Optimizing Design and Development for Search Engines

 Search Engine Gears Within the Design and Development for Search Engines section below, you'll find articles and tutorials on how to design and develop your site not only to be human friendly but also to be search-engine friendly so crawlers can spider your site easily. Tutorials cover search engines in general and also specific tips on optimizing sites for Google, MSN, Yahoo! There are also sections on how to move your site, how to move pages, and related issues - all in a search-engine friendly way. Also included on this page are helpful links to tutorials on how to create and optimize sitemaps for search engines, including Google sitemaps protocol.

Be sure to also see's annotated listing of tutorials about potential penalties or banning by search engines and directories, especially so that you don't do anything unknowingly that could potentially penalize or even ban your Web site from search engines or directories.

Do you know of some helpful, insightful articles, tutorials, books, or resources related to search, SEO, or SEM? Recommendations are welcome and encouraged!

On this page:

Optimizing Your Web Site Overall - The Big Picture for SEO, SEM

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Behind the Scenes SEO Development - CSS, HTML, META Elements, Navigation, Robots.txt for SEO

CSS, HTML, Markup Behind the Scenes for SEO

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Web Robots and Robots Exclusion for SEO

The robots.txt file and the robots META element tag can be helpful for telling good robots what to index, what not to index, whether or not to cache your pages, how frequently to index your site, and more. Bad bots typically disregard or don't even look at your robots.txt file or robots META element tags, so don't rely on these for that - but using them is indeed helpful for the good robots and spiders, such as Google, etc.

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Google and Robots.txt for SEO

See also SEO, SEM Tools Meta Element Editors, Automated Tools.

Yahoo! Slurp and Robots.txt for SEO

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SEO for Specific Search Engines

Optimizing Web Sites for Google
Optimizing Web Sites for MSN
Optimizing Web Sites for Yahoo!

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Optimizing Domain Names and URLs for SEO, SEM

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Optimizing Moving Web Pages, Moving Entire Web Sites, and Moving Web Hosts for Search Engines

Whether you move one page or an entire site, doing so with both visitors and search engines in mind can make all the difference with your visitors and search engines reaching your new page or your entire site. You also need to use a redirect approach that doesn't get your site banned from the search engines by mistake - see the 'Meta Refresh vs 301 Redirects' listing and link below. See also the Server-Side SEO section on this page.

See also the Domain Names, URLs, and SEO, SEM section on this page for more on redirects regarding moving or changing URLs, etc.

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Server-Side SEO

How your server handles requests, as well as redirects, is an often overlooked but critical part of your site's optimization. See also the section on this page, Optimizing Moving Web Pages, Moving Entire Web Sites, Moving Web Hosts for SEO for more on server-side redirects and handling page moves and site moves.

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Creating, Optimizing Sitemaps for Search Engines

Creating, Optimizing Sitemaps for Google Sitemaps

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Older SEO, SEM Articles, Tutorials

While these articles or tutorials have older dates, most or all of the information remains helpful and relevant, so those are still listed but in a separate section here.

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Disclosure Regarding Affiliate Programs

[*note] Links thus marked are to sites for which has signed up for an affiliate program - such as Trellian's Keyword Discovery, Wordtracker, and Aaron Wall's SEO Book.

Since already had links to their sites anyway and because they have strong reputations for being good, worthwhile products,'s owner, editor went ahead and signed up for their affiliate programs late summer of 2007.

  • had links to these sites prior to signing up for these affiliate programs.
  • and its owner don't get paid anything for:
    • including any of the affiliate program links at
    • listing these sites at
    • anyone clicking on the affiliate program links.
  • and its owner do get an affiliate payment if and only if someone signs up for the affiliate product within a short time period after visiting those sites from the links on this page.
  • continues to add ONLY quality resources, regardless of the above affiliate programs that comprise only a handful of links out of our 2,500+ resources.
  • Like any other helpful resources, continues to add new annotated resources discovered that we feel would be helpful to visitors, whether or not they are related to our very short list of affiliate programs.
  • Affiliate text links anywhere at that aren't otherwise clearly noted as an ad or a sponsor are duly noted with the above [*note] link.
  • In addition, effective 04 November, 2007 all affiliate links now permanently include rel="nofollow" tags, a recently added requirement to Google's Webmaster Guidelines for “paid links.”

For more information on “paid links” and the use of rel="nofollow", see Potential Penalties or Banning by Search Engines and Directories here at

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