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Articles, Tutorials on Search Engine Optimization, Search Engine Marketing, Page 4

Link Building Strategies, Popularity, Optimizing Internal Links

 Links and search gears Within the Link Popularity and Development section below, you'll find articles and tutorials on the latest with the importance of link popularity and development, including link reputation, Google Pagerank, trustrank, buying links, reciprocal links campaigns, and more.

Do you know of some helpful, insightful articles, tutorials, books, or resources related to search, SEO, or SEM? Recommendations are welcome and encouraged!

Web Site Link Popularity and Development Articles and Tutorials

How you create outbound links, how you go about getting inbound links, and whether or not you participate in “paid links” can make a big difference - positive or negative - in your site's rankings and potential search engine penalties. In addition to the helpful tutorials in this section, see also Optimizing Internal Linking below and SEO Tutorials Potential Penalties or Banning by Search Engines and Directories, especially the section, Google's Paid Link Penalties Tutorials and Tips.

See also within's Web Site Resources section: SEO Tools Link Popularity Tools.

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Optimizing Internal Links

Of course we want other sites to link to ours. It's also important to build helpful internal links for visitors and for search engines. Below are articles and tutorials specifically on internal link strategies.

See also within's Web Site Resources section: SEO Tools Link Popularity Tools.

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Google Sandbox Articles

Some debate whether or not the Google sandbox actually exists. Below are articles with plenty of references and information for you to decide for yourself and how to work with Google to improve your rankings with your link building strategies.

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Disclosure Regarding Affiliate Programs

[*note] Links thus marked are to sites for which has signed up for an affiliate program - such as Trellian's Keyword Discovery, Wordtracker, and Aaron Wall's SEO Book.

Since already had links to their sites anyway and because they have strong reputations for being good, worthwhile products,'s owner, editor went ahead and signed up for their affiliate programs late summer of 2007.

  • had links to these sites prior to signing up for these affiliate programs.
  • and its owner don't get paid anything for:
    • including any of the affiliate program links at
    • listing these sites at
    • anyone clicking on the affiliate program links.
  • and its owner do get an affiliate payment if and only if someone signs up for the affiliate product within a short time period after visiting those sites from the links on this page.
  • continues to add ONLY quality resources, regardless of the above affiliate programs that comprise only a handful of links out of our 2,500+ resources.
  • Like any other helpful resources, continues to add new annotated resources discovered that we feel would be helpful to visitors, whether or not they are related to our very short list of affiliate programs.
  • Affiliate text links anywhere at that aren't otherwise clearly noted as an ad or a sponsor are duly noted with the above [*note] link.
  • In addition, effective 04 November, 2007 all affiliate links now permanently include rel="nofollow" tags, a recently added requirement to Google's Webmaster Guidelines for “paid links.”

For more information on “paid links” and the use of rel="nofollow", see Potential Penalties or Banning by Search Engines and Directories here at

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